Why App Ratings Matter and How to Improve Them?

App ratings have become very popular among digital natives. As technology is rising along the way, app ratings are also being valued. Are you also one of the groups who first look for app reviews and ratings before downloading? In this digital era, there is a greater chance among users to look at reviews before making a decision. This is a crucial role as this helps in deciding whether to download the application or not.

From the studies, it is said that people are more likely to go for negative comments first, as it is human nature to check on them first over positive reviews.

According to various studies, 77% of people are more likely to read comments before downloading an application. This is a competition for Android, iPhone and several other mobile development companies across Bangalore and Kerala.

In the past, having app ratings of five stars was taken to be an app with good reviews and as a badge of honour. However, with time, the perception of the application ratings has changed over the years. These applications play a significant role in building success as well as influencing trust, visibility, and, along with that, providing ultimate downloads.

With the growing digital landscape, millions of applications are seeking attention to understand why app ratings matter, how they should be improved and how essential this is for the developers and the marketers. Let’s explore through this blog how this can be resolved.

Importance of App Ratings

User Authenticity and Decision Making

The ratings of the applications indicate the potential users, and along with that, from the research, it is observed that 79% of the users check the reviews before downloading the application. The higher the ratings this indicated the more reliable and the value of the application. This also showcases the user’s interest in downloading the app. This is an example of the social proof on how the audience looks for comments from other users, showing people tend to trust the opinion of others.

App store optimisation

App ratings affect how they rank in app stores. The app stores, such as Google playstore and Apple App Store, use these ratings as the key factor to study the app visibility. Based on the ranking, higher-ranked applications are more likely to appear at the top of the list, thus allowing increased downloads. This higher-ranked app results in more likely to appear on the search as well as on the recommendation lists, thus giving an increased downloads.

How to improve the app ratings?

Application ratings and improving them require a strategic approach which thus focuses on user experience, engagement and responsiveness. Let’s look at some of the strategies:

Encourage user feedback

Allow user feedback after the completion of the task from the users. Make this process simple and secure by integrating rating prompts within it.

Review feedback

Engage with the user feedback, respond to the positive and the negative comments. Doing this allows for better user enhancement, thus allowing good audience engagement rates. From the studies, it is seen that applications which respond to user feedback increase their ratings by a range of 30%. Addressing their issues and feedback builds a mindset that their response and opinions are being valued and given priority.

Updates and improvements

Based on frequent feedback and responses, continuously improve your applications based on the feedback and the suggestions given. These regular updates not only fix the bugs but also help in introducing new features, thus enhancing the user experience.

Competitor insights

Frequent analyses based on what users like or dislike are very important. This allows for giving valuable insights into the areas which need improvement, thus allowing them to differentiate from the competitors.

Quality assurance

Ensure that the app runs on all platforms smoothly and perfectly without any interruption. A high-quality user experience helps in minimising the negative reviews and feedback. Allowing continuous improvement and testing before the launch of new features or updates is a better way to improve and ensure quality assurance.

Conclusion

App ratings are not just numbers showcased; they are vital in determining as well as indicating the app’s credibility and quality. For major mobile app development companies and other iPhone and Android development companies in Bangalore and Kerala, understanding and improving these app ratings and knowing the trend and following that should be a priority.